You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Astrid Carl-Zeep.
ANA has found 2 results for you, in 122 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Case studies

International advertising tracking

With the development of the global brand strategy, and accompanying it, the global advertising campaign, there follows closely behind the international advertising tracking research. If there is a uniform brand strategy for each country in which a...

Catalogue: Seminar 1988: International Marketing Reserarch
Authors: Lucy Pardy, Astrid Carl-Zeep
June 15, 1988
×

Citation

Pardy and Carl-Zeep (1988a, June 15). International advertising tracking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/international-advertising-tracking


Research papers

Refining methods in advertising research

The subject of this paper is the basic research on the measurement of the effect of advertising on purchasing probability at the pre- and post-test stage for all media advertising which IVE has been carrying out systematically over the last eight...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Astrid Carl-Zeep, Arthur Juchems
August 22, 1971
×

Citation

Carl-Zeep and Juchems (1971a, August 22). Refining methods in advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/refining-methods-in-advertising-research